NVIDIA Corp. and DiBcom, the leader in semiconductor technology for mobile digital TV, are teaming to create a DVB-H reference design for mobile handset TV platforms.NVIDIA Corp. and DiBcom, the leader in semiconductor technology for mobile digital TV, are teaming to create a DVB-H reference design for mobile handset TV platforms. By working together, the two companies can offer a solution that will deliver dramatic advancements in the broadcast quality of mobile TV on next-generation mobile handsets.
IDC anticipates that by 2009, more than 30 million U.S. wireless subscribers will be consuming commercial video/TV content and services over their wireless devices. In addition, IDC also states that with an ARPU (average revenue per user) approaching $10 per subscriber per month at that stage, commercial video and television may well emerge as the single largest cell phone-oriented ARPU driver among consumers outside of voice.
The partnership will incorporates both the NVIDIA GoForce 5500 handheld graphics processing unit (GPU) and the DiBcom DIB7000H DVB-H demodulator, delivering the latest in high-quality video processing and state-of-the-art DVB-H reception for mobile devices. The benefits of such a collaboration mean that the two companies can deliver a modular, high-speed, low-power, and cost-effective solution to handset manufacturers enabling them to deliver high-quality digital TV to their customer base.
"The NVIDIA GoForce 5500 GPU has been designed to deliver true, fluid digital TV on mobile handsets," said Michael Rayfield, gm of handheld GPUs at NVIDIA. "The combination of the DiBcom demodulator and our GPU means mobile phone manufacturers get high-quality video decoding capabilities with high bitrates, low interference, and extremely low power levels, giving consumers the ability to enjoy great looking TV for longer."
"There is a clear need for solutions that facilitate the integration of DVB-H into mobile handsets. Using this reference design, handset providers can add support for reception of DVB-H digital TV services with minimal effort and time. With the DIB7000H demodulator and NVIDIA GoForce 5500 GPU, we now have the most advanced solution on the market where there is a growing demand for mobile TV solutions on mobile phones. The extremely small form-factor and lowest possible power consumption of this design is unsurpassed in the industry," stated Yannick Levy, CEO of DiBcom.
The reference design comes complete with software drivers for most mobile handset platforms including WinCE 5.0, Linux, and Symbian. Additional operating systems may be supported on demand.
The NVIDIA GoForce 5500 was recently utilized in Electronic Arts OpenGL ES title, NEED FOR SPEED MOST WANTED.
"The interest in advanced mobile graphics is incredible. Better games, richer graphics, amazing video and immersive audio will take handheld content to entirely new depths with experiences that are as compelling as PCs or consoles," said Brian Bruning, director of handheld developer content at NVIDIA. "From racing games to extreme sports to avatar applications, our developer partners have something for everyone, so if you're looking for a great mobile 3D experience, NVIDIA GoForce technology has it all."
In addition to EA, NVIDIA will also play host to the Code Monkeys and their innovative title, JUMP, which is based on the radical new extreme sport, "Free Running", where players are put into a race against each other across inner-city rooftops. The title boasts high resolution texture maps for extra detail, high polygon models for more realistic characters, and special effects for dynamic and immersive environments.
"As a long time developer of console games, the Code Monkeys are excited to be working with the NVIDIA GoForce 5500 GPU," said Mark Kirkby, technical director of the Code Monkeys. "This amazing piece of technology is the size of my fingernail, and its processing power has allowed us to make big improvements to the realism of 'Jump' and incorporate special effects and visuals that we didn't think were possible on a handheld device."
The visual masterpiece, SIEGE, from Denied Reality will also be on show for the first time at 3GSM. The catapult-themed game leverages the strengths of NVIDIA GoForce shader technology, and uses high polygon counts, large texture memory, and impressive audio to create a world so realistic that it truly illustrates the path that mobile 3D graphics will take in the future.
The PC and console classic, QUAKE III ARENA, will also be making its GoForce debut appearance at 3GSM. Based on the Game Source code from id Software, this accurately-ported demo uses texture compression, which allows for higher resolution texture maps and console-class frame rates and resolutions.
As a demonstration of how 3D can be used in a non-gaming environment, Go- Figure will demonstrate Go Face-It, a core component of their realtime 3D PhoneToys package. Go Face-It allows phone users to create a lifelike 3D face by personalizing expressions, hairstyles, accessories, and more. Go Face-It harnesses the power of the NVIDIA GoForce 5500 to process high-resolution textures and polygons and produce ultra-real advanced animations.
NVIDIA will be demonstrating its products at 3GSM 2006 in Hall 1, Booth 40b.
DiBcom is a fabless semiconductor company that designs high-performance chipsets. DiBcom enables low-power mobile and portable TV reception everywhere and at speeds exceeding 100 mph. The company's solutions are used in automotive, PC/peripheral and handheld device applications. DiBcom has extensive experience solving real-world mobile digital terrestrial television (DTT) reception problems and has overcome the main technological barriers to high-quality service. The company has developed patented algorithms and architecture for fast and accurate channel estimation and high Doppler compensation. Its chipsets are compliant with the current worldwide Digital Video Broadcast standards DVB-T and DVB-H. For more information, visit www.dibcom.com.
NVIDIA Corp. is the worldwide leader in programmable graphics processor technologies. The company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, California, and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.