Nokia & Warner Bros. Announce Mobile Content Deal
Nokia and Warner Bros. Digital Distribution announced an agreement for content based on popular Warner Bros. Ent. brands to be made available for consumer downloads through the Nokia Content Discoverer client, embedded in millions of Nokia devices available in markets around the globe.
The multi-country agreement will create a dedicated Warner Bros. mobile content "storefront" available to consumers through the device-resident Nokia Content Discoverer client, part of Nokias complete mobile content ecosystem. Compatible with leading Nokia handsets based on S60 and Series 40, Nokia Content Discoverer is embedded as an on-device portal in more than 20 Nokia handset models, comprising millions of devices currently in the marketplace through leading mobile operators and retail outlets worldwide.
At service launch, mobile subscribers in select European and Asian countries will be able to explore the dedicated Warner Bros. Ent. channel and discover images, tones, games and video clips. The consumer offer brings together premium and promotional content from some of the worlds most revered entertainment brands, including Looney Tunes, Hanna-Barbera, DC Comics, SUPERMAN RETURNS, CHARLIE AND THE CHOCOLATE FACTORY, V FOR VENDETTA, DUKES OF HAZZARD and BATMAN BEGINS.
"This agreement represents a key addition to our Nokia Content Discoverer program, providing Nokia customers with a convenient and familiar place to shop for the worlds most popular entertainment content," said Brad Brockhaug, director, business development and channels, Forum Nokia, Nokias global developer program. "Nokia Content Discoverer is part of a content ecosystem designed to improve access to mobile content downloads for millions of subscribers. These consumers now will be able to personalize their mobile devices with their favorite Warner Bros. content."
"Nokia Content Discoverer offers a new channel for us to distribute Warner Bros mobile content. It also provides end consumers with more choice and ease of access in this increasingly sophisticated space," said Billy Wright, vp of global wireless, Warner Bros. Digital Distribution. "We are delighted to work with Nokia on this unprecedented launch and look forward to working together on further opportunities in the near future."
More information about Nokia Content Discoverer is available online at www.nokia.com/NCD.