New York, NY -- Nickelodeon has launched a brand-new SpongeBob SquarePants Hot Wheels collection featuring six die-cast vehicles inspired by SpongeBob and his Bikini Bottom friends. Each 1:64 scale vehicle features either SpongeBob, Patrick, Mr. Krabs, Plankton or Squidward graphics, specially designed in their likeness. Retailing for $3.49 each, SpongeBob, Plankton and Squidward’s fun-sized vehicles are available now with the remaining rolling out at stores nationwide later this summer.
“We are so happy to have SpongeBob SquarePants join the Hot Wheels family,” said Manuel Torres, Senior Vice President, Global Toys and Consumer Electronics, Nickelodeon Consumer Products. “We continue to push the boundaries of imagination with SpongeBob, and these new cars bring the show’s characters to life in such a unique way; they are sure to provide hours of action-packed adventure for fans everywhere.”
Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series currently ranks as the number-one animated series with kids 2-11; and over the past several years, it has averaged more than 100 million total viewers every quarter across all Nickelodeon networks. SpongeBob SquarePants is executive produced by creator Stephen Hillenburg, who previously worked as a writer, director and creative director on Nickelodeon’s animated series Rocko’s Modern Life. Paul Tibbitt served as a director and writer on SpongeBob SquarePants for its first three seasons and is currently executive producer.