4sight Launches Chicaloca Game

files/pictures/picture-35.jpgPress Release from 4sight licensing solutions

4sight licensing solutions, part of 4Kids Entertainment International, has announced that a brand new multi-platform game based on hit brand Chicaloca is set to launch in September.

Chicaloca is the aspirational fashion property aimed at teen/tween girls that is proving to be a hit across Europe. The brand represents an independent, fun-loving, confident and trendy attitude that embodies the mindset and lifestyle of the modern girl.

The new game has been developed by digital content specialist SaiCon Ltd and will be available via the iPhone and through Facebook. In the game, players will be transported to a virtual Chicaloca world where fashion is everything – they can choose a virtual fashion model, buy Chicaloca clothes and accessories using virtual money, dress their model and take part in fashion shows where they can compete for unique prizes against other users. A link will also be available to the online store, which will provide gamers with a discount.

This is just the latest in a string of licensing deals for the brand. In the UK, Celestial Imports, Peers Hardy and SLG are on board to produce an exclusive range of Chicaloca lines for BHS that include toiletries, gifting items and accessories, whilst BLGS Hometextile is developing beach products including 42 different designs of beach towel and 10 designs of flip-flops that are set to launch in 2012 across Spain and Italy.

“This latest addition to the Chicaloca licensing programme is an absolutely perfect fit for the brand as teen/tween girls love social networking sites and mobile phones – with the popularity and presence of Chicaloca steadily increasing these new games are set to prove hugely popular!” said Sandra Vauthier–Cellier, MD of 4sight licensing solutions.