Independent French production company Moi j'aime la television (MJTV) is launching its own in-house licensing division and has appointed Alexandre Mayaud as consultant.
This move reflects the company's growth into new areas and its plans to further exploit its key brands across merchandising and other media including music and book publishing, videogames and educational language learning toys.
Mayaud currently runs his own consultancy Alternative Branding and has a wealth of experience in international licensing with clients including Disney, Carrefour, DreamWorks, France Television and Jetix France.
His initial focus will be on developing MJTV's hit television series GENIE IN THE HOUSE into an expanded merchandised brand. MJTV jointly produces GENIE IN THE HOUSE with Helion Pictures for Nickelodeon UK and Canal J in France and it has been a major success since it launched in 2006, continually winning its timeslot and becoming one of the top-rated shows for both broadcasters.
The third season is currently in postproduction and will be ready to air by MIPTV. A total of 78 episodes are now available and to date, GENIE IN THE HOUSE has sold to more than 100 countries including Italian terrestrial channel Italia Uno, France Television, RTBF in Belgium, SIC in Portugal, Antena 3 in Spain, MNet Africa, CTC Network for Russia and CIS and the half hour comedy series for a family audience has also been picked up in Germany, Australia, New Zealand and Asia.
Created by Phil Ox, Isabelle Dubernet, Eric Fuhrer and Steven Bawol, GENIE IN THE HOUSE combines the talents of French producer Ox from Moi j'aime la televison and U.S. producer Bawol from Helion Pictures. Made for the international market, the team-written series has the feel and production values of an American sitcom and is loaded with special effects.