Press Release from MERGE@Crossroads
Michael Jackson lives on in an uplifting posthumous music video directed by Mark Pellington at MERGE@Crossroads. From the eerie opening lyrics by MJ himself - "This life don't last forever" - to the video's celebratory crescendo, "Hold My Hand" is a celebration of the performer's vibrant life. The 3:43 tribute melds archival footage of the King of Pop, the supporting vocals of musical sensation Akon, and a cast picked from diehard MJ fans.
"Mark was able to beautifully capture the range of emotion from loss to pure joy within the musical capsule that is so poignantly driven by this soulful track," said MERGE@Crossroads EP, Joseph Uliano.
"The video is a tribute to all that Michael stands for - life, in all its permutations… love, and its power… A video of memory, healing and joy," noted Pellington.
Credits:Artist: Michael Jackson featuring AkonTitle: "Hold My Hand"
Label: Sony Music/Epic RecordsVideo Commisioner: Susan Silverman
Prod Co: MERGE@CrossroadsDirector: Mark PellingtonDP: Eric SchmidtEP: Joseph UlianoHead of Prod: Neil MaiersProducer: Norm Reiss
Editorial Co: chromeEditor: Hal HonigsbergEP: Betsy BealeProducer: Lisa Ashe
VFX: Prologue FilmsCD: Kyle CooperAD/Lead Animator: Jesse JonesAnimator(s): Taka Sato, Carlos Florez, Caitlin ContentVFX Editorial: Nathaniel Park, Phil Jackson, Gabriel DiazEditorial Asst: Alex Sanchez
EP/Producer: Ian Dawson
Sound Design Co: Beacon Street StudiosSound Designer: Paul HurtubiseProducer: Caitlin Rocklen
Shoot Location: Los Angeles
About Crossroads:A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world's top directors, show creators, writers, and producers.Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.