Press Release from PBS KIDS GO!
The stars of Scholastic Media’s hit series Maya & Miguel are eager to get kids up and exercising as part of “Move It with Maya & Miguel” Week September 20-28, 2010. As national “spokeskids” for First Lady Michelle Obama’s national “Let’s Move” campaign against childhood obesity, Maya and Miguel are encouraging kids everywhere to start eating and playing healthy in seven high-energy episodes airing on PBS KIDS GO! (check local listings).
Earlier this year, Scholastic partnered with the Ad Council on behalf of the U.S. Department of Health and Human Services and the First Lady’s “Let’s Move” Campaign to launch a series of public service advertisements that addresses childhood obesity. One series of PSAs features twin ten-year-old siblings Maya and Miguel telling children to the “Take the Maya & Miguel Challenge” as a way to get more physically active and eat healthy.
Throughout Maya & Miguel’s “Move It!” week, the dynamic duo will keep the energy high, with episodes on decorating, getting involved in school activities, playing soccer and other games, helping neighbors, spending time with friends, and planning parties!
“Maya & Miguel” debuted in 2004 and is now in its sixth season on PBS KIDS GO! Designed to present culture and language learning as fun, relevant, and rewarding for all children, the series puts a special emphasis on the Latino population and has established a powerful connection to its audience. The goals of the series are: to promote the value of a culturally diverse society; and to support English language learners through the presentation of language in a natural context with a special emphasis on vocabulary. “Maya & Miguel” is a broad-based Scholastic initiative comprising television and print media, school and community outreach, and dynamic websites.
For more information on the “Move It with Maya & Miguel” campaign, visit www.pbskidsgo.org/mayaandmiguel.