Oreo recently debuted a cheery, animated 90-second commercial directed by Barcelona-based animator/designer Martin Allais for The Martin Agency, accompanied by a 30-second spot from Los Angeles-based motion design and production studio Royale.
Entitled “Wonderfilled,” the 90-second anthem shows how something as small as an Oreo cookie can bring about a positive change in perspective:
Allais writes on Vimeo that the project took over a year to complete since the first pitch in 2012:
Over all this time, we got a lot of ups and downs and literally the project got into the drawer several times. I did a lot of drawings, we develop a lot of ideas, we traveled, we met, we drank, we talked, we sent mails, we did storyboards, we change shots, but always in the best of moods and we actually sorry that his came to an end, because we wanted to keep on this wave of frames and drawings.
Watch the 30-second spot animated by Royale, below:
Source: Fast Co.Create