Yu-Gi-Oh! Goes To Mattel
Created 12/21/2001 - 00:00
Mattel Inc. and 4Kids Entertainment Inc. have signed a multi-year, worldwide licensing agreement, with the exception of Asia, naming Mattel the master toy licensee for 4Kids' YU-GI-OH! Mattel will be manufacturing and marketing, among other items, action figures, games, puzzles, role-playing products and youth electronics based on the animated property. The first YU-GI-OH! product line will be available in 2002.