Where’s Wally? Sells Over 1 Million Greeting Cards in U.K.

files/pictures/picture-35.jpgPress Release from Classic Media

NEW YORK, NY, September 14, 2011— Classic Media, a global media company with a portfolio of some of the world’s leading entertainment brands, and Woodmansterne, the No.1 publisher of greeting cards to independent retailers in the UK, are pleased to announce that Woodmansterne’s Where’s Wally? greeting card range has sold more than 1 million cards in the UK!

The card range, which includes special occasion cards, and age-specific birthday cards for children and adults, was first introduced just over two years ago, in January 2009.   So popular has the range proved, that it won the Best Licensed Range at the Henries (the greeting card industry design awards) in 2009, and was nominated for a 2011 Licensing Award within the Best Licensed Paper Products or Stationery category.

“Wally is notorious for popping up everywhere, and clearly birthday and seasonal holiday celebrations are no exception!” said Nicole Blake, EVP, Global Marketing & Consumer Products, Classic Media. “Woodmansterne has done an exceptional job developing the Where’s Wally? greeting card range and this milestone and Licensing Award nomination is a true testament to that.”

Created by Martin Handford and first published in 1987, Where’s Wally? is one of the most recognizable characters in the world and a pop-culture icon. A global publishing phenomenon with 50+ million books sold worldwide, the successful series is published in more than 38 countries and has been translated into more than 30 languages.