, an Entertainment Rights
group company, is celebrating VEGGIETALES' 15th anniversary in 2008 with an expanded licensing and merchandising campaign. The anniversary program will be led by a commemorative DVD release of WHERE'S GOD WHEN I'M S-SCARED?, new licensed product and an all-new VEGGIETALES Live Show beginning to roll out to consumers this summer.
"It's an exciting time at Big Idea and we are thrilled to be kicking-off VEGGIETALES 15th anniversary celebration at this year's Licensing Show," said Greg Fritz, SVP Marketing, Big Idea. "Our expanded licensing and merchandising program provides us with a wonderful opportunity to bring the unique VEGGIETALES brand of humor, silly songs and life lessons to an even wider audience."
--On August 19, Big Idea and Genius Ent. will release a special 15th anniversary DVD of VEGGIETALES' first-ever animated video title, WHERE'S GOD WHEN I'M S-SCARED? Available just in time for Halloween, the DVD features two delightfully wacky adventures that help kids learn valuable lessons about handling their fears.
--Bob, Larry and the VEGGIETALES crew are hitting the road again. The all-new GOD MADE YOU SPECIAL Live Tour kicks-off this fall. The 10 week tour travels to more than 40 cities throughout the U.S. and Canada from September to November.
--Random House will also publish two new titles this summer, LARRYBOY AND THE FIB FROM OUTER SPACE Little Golden Book and LYLE THE KINDLY VIKING Little Golden Treasure.
--New VEGGIETALES toys, collectibles and plush will let kids and families play with their veggies this year. Blue Box will expand its toy line with new SKUs hitting retail shelves this fall. Pint Sized Productions, a leader in collectible plush, is also expanding their VEGGIETALES line with an assortment of new Bob and Larry plush items debuting in October. Additionally, a variety of new puzzles from Talicor will provide hours of Veggies fun.
--VEGGIETALES introduces a brand new line from Dicksons. There are more than 10 new Christmas items including an assortment of VEGGIETALES themed ornaments, stockings and snow globes sure to melt anyone's heart.
--Crossroads Apparel will roll out new toddler and youth sized THE PIRATES WHO DON'T DO ANYTHING and Christmas-themed T-shirts this fall.