Trendmasters gets license
By dkilmer
Created 07/12/1999 - 00:00
Warner Bros. Consumer Products has awarded Trendmasters, Inc., a toy
designer and manufacturer, the master toy license for Cartoon Network's
animated series including THE POWERPUFF GIRLS, DEXTER'S LABORATORY and COW
& CHICKEN. In addition, Trendmasters has also secured the master toy rights
for Cartoon Network's classic characters including Yogi Bear and
Snagglepuss. Under the terms of the multi-year agreement, Trendmasters,
Inc. has the rights to produce toy related merchandise including toy
figurines, play sets, detailed plush items, gift-boxed collectibles and
crafts as well as a wide variety of toy fashion accessories including bags,
purses, hairpieces, sunglasses and makeup with carrying cases. The deal
also includes electronic items such as key rings and walkie-talkies.
Founded in 1989 by Co-CEOs, J. Russell Hornsby and Leo J. Hauser,
Trendmasters, Inc., major toy licensees, in addition to Cartoon Network,
include Godzilla, Lost In Space, Austin Powers, Coca- Cola, M&M's,
Teletubbies, South Park, Voltron, and Iron Giant.