Press Release from Sesame Workshop
(New York, NY, August 1, 2011) Sesame Workshop, the non-profit educational organization behind Sesame Street, has named Jennifer Ahearn to the position of Vice President of Licensing, Strategic Partner Relations. Ahearn will report to Maura Regan, Senior Vice President and General Manager of Global Consumer Products. In this role, Ahearn will be responsible for managing Sesame Workshop’s relationship with master toy licensee, Hasbro, coordinating initiatives on a world-wide basis, leading the marketing with Hasbro, analyzing activity by territory and monitoring the overall account from a global perceptive. She will also work closely with the Education and Research team to ensure that the educational goals of the Workshop are factored into the development process.
“As we continue to optimize marketing and promotional opportunities with key partners like Hasbro, Jennifer will lead those discussions on a global basis,” said Regan. “We are confident that Jennifer’s experience and knowledge will be a remarkable asset and we are thrilled she has joined the Sesame team.”
Prior to joining Sesame Workshop, Ahearn most recently served as Senior Marketing Manager for IBM. In this capacity, Ahearn lead IBM’s brand advertising for television, print and online campaigns. She successfully created innovative marketing communication plans that utilized a variety of social media platforms. In addition, Ahearn created IBM’s first cohesive global search engine marketing program. Prior to joining IBM, Ahearn served as Account Manager at advertising agency BBDO, managing the DaimlerChrysler account.
Ahearn earned a B.S. in Business Administration from Ohio University where she graduated Summa Cum Laude, and a Masters of Business Administration with a concentration in Marketing from the University of Notre Dame. Ahearn currently lives in Brooklyn, NY with her husband and two sons.
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org