files/pictures/picture-35.jpgPress Release from Nickelodeon Consumer Products UK
Nickelodeon Consumer Products UK today confirms a licensing deal with leading children’s book and magazine publisher, DC Thomson, to produce the first ever magazine devoted to Nickelodeon. Nickelodeon Magazine, which is on shelves now, launched across all major magazine retailers across the UK with exclusive content from the network. The magazine, priced at £2.75 will be aimed at the tween/teen girl market, run every three weeks making 17 issues a year and have an initial launch circulation of approximately 40,000. The magazine’s launch is being supported by exclusive on-air marketing on the Nickelodeon channel and every issue will feature an exclusive gift.
Nickelodeon magazine will include exclusive behind-the-scenes content, interviews and photos featuring Nickelodeon’s top rating shows including iCarly, Big Time Rush, Victorious and SpongeBob SquarePants. Also featured, in the launch issue, is House Of Anubis which recently launched in the US to record channel ratings and in the UK ranking Nickelodeon as the number one children’s channel in the UK at launch. In addition to all the latest Nickelodeon news and content the magazine will also include celebrity, pop and TV news, and dedicated style and consumer product sections.
Trudi Hayward, VP, UK and Australia, Nickelodeon Consumer Products said ‘We are delighted to be deepening our audience’s connection to the Nickelodeon brand with the launch of a magazine dedicated to Nickelodeon content. Magazines are part of growing up and a popular medium with our audiences so this partnership presents a key opportunity as part of our multiplatform strategy. DC Thomson is the ideal partner, with their proven track record with some of the UK’s best-known teen and kids magazines.’
Maria Welch, Editor-in-chief, at DC Thomson said, “We’re delighted to work in partnership with Nickelodeon to create this unique and exciting magazine. Nickelodeon viewers are positive, quirky and full of personality. The magazine’s content taps into the lifestyle of the Nickelodeon generation and reflects their love for life and self-expression.”
The launch of Nickelodeon Magazine is part of Nickelodeon UK’s brand expansion strategy to increase audience reach and generate new touch points for the channel’s properties and content. Other developments include Nickelodeon Land with Blackpool Pleasure Beach and Nickelodeon Cruises with Norwegian Cruise Lines.
About Nickelodeon UK
Nickelodeon is a top performing commercial kids TV network in the UK. Launched in 1993, it comprises seven dedicated award-winning entertainment channels for kids aged 2-12: Nickelodeon, NickToons, NickToons Replay, Nick Jr, Nick Jr 2, Nick Replay and recently launched Nickelodeon HD, the first HD kids channel in the Sky Kids Pack. The Nickelodeon network now reaches more than 10 million viewers a month and is available in 12.7 million cable and satellite homes.
The company has built a diverse multi-platform business by putting kids first in everything it does and includes critically acclaimed and hugely popular television programming and production in the United Kingdom and around the world, plus consumer products, online, events, recreation and feature films. Nickelodeon UK is a joint venture between MTV Networks and BSkyB.
Nickelodeon network shows include: SpongeBob SquarePants, Dora the Explorer, Penguins of Madagascar, live action hits iCarly and Victorious as well as UK produced Summer in Transylvania and Humf.
About DC Thomson & Co. Ltd.
D.C. Thomson & Co. Ltd. is a family owned and run company which is long-established in the publishing industry with over 100 years of success in newspapers and magazines. The company is headquartered in Dundee but also has offices in London and Glasgow. Titles in the newspaper field are The Courier and The Evening Telegraph, both daily papers circulating in the Dundee, Angus, Fife and Perth areas within Scotland and national papers, The Sunday Post and the Weekly News. The company also publishes a range of magazines for both adults and children ranging from The People’s Friend to The Beano. Some of our cartoon characters and animations are known across the world – from our popular children’s comic characters Dennis and Gnasher, Desperate Dan and Minnie the Minx to the much-loved Oor Wullie and The Broons family from the Sunday Post.
Other companies in our Group include IT business services provider, brightSolid, publishers Aberdeen Journals, which produce the Press & Journal and Evening Express newspapers in Aberdeen; Parragon Books, a global value books publisher based in Bath; Peter Haddock a book publisher based in Bridlington; magazine publisher This England; and the Puzzler Group the leading publisher of puzzle magazines in the U.K. based in Surrey. http://www.dcthomson.co.uk