SPONGEBOB SQUAREPANTS is making a splash at Burger King restaurants in a nationwide kids meal promotion. The Bikini Bottom Bunch characters are available as eight toys plus Burger King's Chicken Tenders will come in fun star and lightning bolt shapes. The promotion runs in conjunction with Nickelodeon's SpongeBob's Lost Episode event that culminates Friday, March 21, 2003 at 8:00 pm when Nick airs "The Sponge Who Could Fly" episode. The toys feature popular SPONGEBOB SQUAREPANTS characters based on the television cartoon, including SpongeBob Silly Squirter, Swing Time Patrick, Jellyfish Fields, Plankton Bubble Up, Squirt N' Whistle Squidward, Plush Shakin' SpongeBob, Karate Chop Sandy and Gravity Defying Gary. Each toy comes with a clue card containing a SPONGEBOB SQUAREPANTS character riddle. Kids can wade through the riddle, figure it out then log onto www.Nick.com
to answer the riddle to get digital SPONGEBOB trading cards. They can also enter a sweepstakes to win an exclusive, at-home SPONGEBOB SQUAREPANTS party for 25 people! Partygoers will view the SPONGEBOB SQUAREPANTS "Lost Episode" on the winner's new large-screen television. This promotion will be featured in kid-directed advertising, in-restaurant communication, a birthday mailer to Big Kids Club members and a micro site at www.burgerking.com
. Big Kids can go to the micro site for interactive activities, downloadable screensavers and information about the eight fun SPONGEBOB SQUAREPANTS character toys. Nickelodeon, now in its 23rd year, has built a diverse, global business that includes television programming and production in the U.S. and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. For more check out www.nick.com
. Burger King Corp. and its franchisees operate more than 11,400 restaurants in all 50 states of the U.S. and 57 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Burger King, founded in 1954, is owned by the equity sponsor group comprised of Texas Pacific Group, Goldman Sachs Capital Partners and Bain Capital.