Exim To Represent Chorion's Mr. Men & Little Miss In Latin America
Created 06/23/2008 - 00:00
Chorion has entered into an agreement with Exim Licensing Group for representation of its MR. MEN & LITTLE MISS publishing-based brand for merchandising and promotions in Latin America, the Caribbean and Hispanic Puerto Rico.
Exim Licensing Group, a leader in the Latin America licensing world, represents many leading entertainment industry companies and brands, including WWE, Discovery Channel, United Media, MGM, American Greetings, DIC Ent,, Nelvana, Pokemon and HIT Ent.
The MR. MEN & LITTLE MISS property is based on the original book series by Roger Hargreaves, which has sold more than 100 million books worldwide. The MR. MEN AND LITTLE MISS licensing program targets adults, teens and tweens with funky, fashion forward merchandise. Already a hit with young consumers in the U.S., U.K., France, Australia and Japan, this iconic, vibrant brand is a natural for fashion-conscious consumers in other territories who are embracing the trend of self-expression.
"MR. MEN & LITTLE MISS is a property that truly knows no borders," said Pamela Ferris-Muller, Chorion's VP, Licensing, The Americas. "Exim knows the Latin American market better than anyone else. Their expertise will help to insure that MR. MEN & LITTLE MISS enjoys the same success there that it has achieved in the United States and around the world."