Cinar Collects Licensees
By lgodfrey
Created 07/01/2002 - 00:00
At the recent Licensing
Show 2002 in New York, Canadian children's programmer Cinar signed on
new licensing partners for its award-winning preschool series
CAILLOU. Handcraft will launch a line of boys and girls underwear
featuring CALLIOU characters and stationery supplier MeadWestvaco
will be supplying CAILLOU wall calendars for 2004. Rand will be
launching a line of sporting goods which will include CAILLOU bikes &
accessories, Trudeau will supply a brand new CAILLOU line of melamine
and plastic dinnerware and drinkware and Spin Master Toys will
distribute sofa-bed foam furniture featuring CAILLOU and other
characters from the series. These licensees will join Danawares, a
long-time CAILLOU partner, who will introduce snow shovels and a
stationery line of products. CAILLOU is produced by Cinar in
association with PBS, and debuted on PBS KIDS in September 2000.
Based on the book of the same name, the series blends animation,
live-action, puppetry and documentary segments.
