files/pictures/picture-35.jpgKellogg Company have partnered with Universal Pictures, DreamWorks Pictures and Imagine Entertainment for the promotion of the family film, DR. SEUSS' THE CAT IN THE HAT, which opens in theaters Nov. 21, 2003. As part of the deal, Kelloggs will release for a limited time a CAT IN THE HAT cereal and Pop-Tart.
THE CAT IN THE HAT Pop-Tarts will be wild strawberry-flavored toaster pastries coated with a blue frosted topping and tangy crunchlets, shaped like the Cat's hat. The Pop-Tarts filling consists of the book-themed red and white stripes. The limited edition cereal contains corn and oats bites shaped like the Cats stovepipe hat with red stripes appearing once milk is added. The limited edition cereal and Pop-Tarts promotion will run through Dec. 31, 2003.
Jenny Enochson, director of marketing communications for Kellogg Co., said, "Dr. Seuss' books have delighted children and taught the basics of literacy for more than 45 years, especially with THE CAT IN THE HAT. We are pleased to partner with a national treasure. Kellogg has been bringing beloved children's characters to life for many years, and the Cat is one of our most exciting partnerships to date."
Other promotions include:
* "Clean House Sweeps": Those who purchase Rice Krispies, Frosted Mini-Wheats, Apple Jacks, Froot Loops, Smacks, Kellogg's Frosted Flakes or Frosted Bite-Size Mini Wheats containing the Cat's white gloves will win free cleaning from a Kelloggs housecleaning crew for one year.
* "Heads Up for Hat Check": In specially marked packages of Corn Pops cereal those who find a striped hat may win a mega-snow boarding, beach blast or resort party.
* Free The Cat in the Hat T-shirts: T-shirts are available from Kellogg's Pop-Tarts with three specially marked UPC codes by mail.
* Free Thing One or Thing Two: Plush characters may be found in specially marked packages of Rice Krispies, Froot Loops, Apple Jacks, Smacks, Kellogg's Frosted Flakes, Frosted Krispies, Cocoa Rice Krispies and Rice Krispies Treats.
Kellogg Co. is a world leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies and crackers. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morningstar Farms and Kashi. For more information, visit www.kelloggs.com