Burger King big with babies

The Burger King tie-in with Paramount Pictures and Nickelodeon Movies’ “The Rugrats Movie” has done wonders for the fast-food chain by boosting sales and increasing traffic to near record levels in U.S. Burger Kings. In the first week of sales, “Rugrats”-themed Kids Meals and watches topped some of the company’s greatest promotions ever, including “The Lion King” and “Pocahontas,” which ended up selling 50 and 55 million premiums respectively. If the current sale trend continues, the promotion may even surpass “Toy Story,” Burger King’s most successful Disney related tie-in ever. It should be noted that five cents for every “Rugrats” wristwatch sold is being donated to the American Red Cross and United Way to help relief efforts for Hurricanes Mitch and Georges.