files/pictures/picture-35.jpgEntertainment Rights (ER)
has signed up GE Publishing to produce a 4-weekly BASIL BRUSH comic. The magazine is targeted toward the CBBC TV's popular THE BASIL BRUSH SHOW's loyal fan base of boys and girls ages 6-10.
In addition to the cheeky comic strip, the magazine will include pages dedicated to Basil's favorite pranks, puzzles, games, interesting and silly facts and competitions. There are interactive pages with prizes and giveaways and opportunities for readers to send in their mail to Basil's Ultimate Readers Postbag aka BURP.
Every issue will be cover mounted with a branded gift. To promote the launch the first issue will be bagged with two free gifts. BASIL BRUSH JOKES will hits shelves in the U.K. May 12, 2004, priced £1.75.
ER is one of the U.K.'s leading specialist media groups focused on the ownership of children's and family programming, characters and brands. Since 1999, ER's library has grown to more than 1,700 hours of programming. For more information, visit www.entertainmentrights.com
GE Publishing is the sister company to GE Fabbri (a joint venture between GE Publishing and RCS, Italy). GE Fabbri is best known for its successful partworks, which include MR BEAN'S AMAZING A-Z, THE DICKENS COLLECTION, POP IDOL PARTY and SABRINA'S SECRETS. GE also publishes ANGELINA BALLERINA magazine and partwork under license from HIT Entertainment and TEENAGE MUTANT NINJA TURTLES magazine under license from 4Kids Ent.