Bandai America Becomes Worldwide Toy Licensee for Chloe's Closet
Created 06/03/2009 - 00:00
Press Release from The MoonScoop Group
LICENSING EXPO, LAS VEGAS -- JUNE 3, 2009 -- The MoonScoop Group, one of the leading worldwide family entertainment companies, announced today that it is entering into a worldwide licensing agreement with leading international toy company Bandai America Inc., to become the global toy licensee for the exciting new animated preschool TV series CHLOE'S CLOSET. The deal provides Bandai America with the rights to create certain toys, activity sets & crafts, role-play toys and dress-up sets based on the series, which is scheduled to premiere in early 2010.
CHLOE'S CLOSET (52 x 11') follows the fun-filled adventures of an adorable, imaginative little girl named Chloe who discovers magical new worlds while playing dress-up in her closet. With each new costume Chloe tries on, she is swept up in a fantastical journey with her best friends, including her constant companion, a security blanket named Lovely Carrot. Chloe's exploits also encourage the audience to celebrate how delightful it is to be a little kid embarking upon a fabulously fun and fearless, anything-can-happen journey.
"We believe CHLOE'S CLOSET has the potential to be the next great preschool brand," said Mark Schaffner, Executive Vice President, Toys for Bandai America. "Girls want to be more than princesses and in Chloe's world, she can be an astronaut, a race car driver, a jungle explorer, and much more, creating endless opportunities for toys, dress-up and arts and crafts, as kids seek to extend the fun of these adventures with Chloe and her friends."
"Bandai understood how special CHLOE'S CLOSET is and has embraced everything this show is about from our first meeting," said Cynthia Money, President, Worldwide Consumer Products and Marketing at MoonScoop. "From the US, to Europe and Japan, each part of Bandai's global team has been equally excited about the opportunities inherent in the show, from educational and role-playing games, to electronic toys. Parents and kids alike will fall in love with the toys as much as the show."
"The series has shown incredible appeal amongst boys and girls who have seen sneak peeks of the early episodes," said Liz Young, executive producer of CHLOE'S CLOSET. "These early successes, coupled with Bandai America's enthusiasm for the show and their incredible expertise in toys makes us well-positioned for success on all fronts."
CHLOE'S CLOSET is produced in high definition 3D CGI and Flash animation by Mike Young Productions Ltd, in association with Wales Creative IP Fund, KI.KA/ARD, Trickompany FilmProduktion GMBH, European Film Partners, and Telegael. It is also produced with the support of the MEDIA Programme of the European Community.