Aardman Secures Licensing Deals for Timmy Time
Created 01/27/2009 - 00:00
Aardman Rights has secured a number of key new licensing partners for its new preschool property TIMMY TIME. Currently in production, the 52x10 stop-motion animated series has been pre-bought by CBeebies in the U.K. for debut in 2009 and it has been picked up by Disney Channels worldwide, including the U.S.
In the U.K., Aardman has signed Golden Bear for TIMMY TIME wooden toys, Cooneen Textiles for nightwear and underwear, DNC UK for tableware and drinkware, Character World for bedding, RJ Jarret for children's footwear, Roy Lowe & Sons Ltd for children's socks, William Lamb for children's slippers and wellingtons and Danillo for cards and calendars.
International agents on board are Super RTL for Germany, Kidz Entertainment for Scandinavia and Eastern Europe, Haven Licensing for Australia and TF1 for France.
Vivid Imaginations has already been secured as master toy partner and will be launching products for autumn/winter 2009, while Egmont has picked up U.K. and Commonwealth publishing rights to TIMMY TIME, and Titan Magazines will be producing a monthly comic for the U.K. and Eire.
Aardman has also a strategic relationship with HIT Ent. in the U.S., which has been expanded to include the consumer products roll-out of TIMMY TIME in North America in all key categories including home entertainment, toys, games, publishing, apparel and accessories. In addition, HIT is managing Aardman's themed attractions business worldwide which include TIMMY TIME, alongside WALLACE & GROMIT and SHAUN THE SHEEP.
TIMMY TIME combines Aardman's world-class stop-motion style with the colorful simplicity of classic preschool animation. Timmy made his first television appearance in Aardman's hit animated series SHAUN THE SHEEP, which has racked up television sales and licensing deals in more than 150 territories and has won several prestigious accolades.
Aimed at both boys and girls, TIMMY TIME will be non-dialogue, but will feature a variety of animal noises, comedy, fun and strong character animation. Aardman's Jackie Cockle is the creator and producer, and Miles Bullough is exec producer.
Timmy, age 3 (in sheep years), is adorable, but he's a little lamb with a lot to learn. Each episode will follow a day in the life of Timmy in the nursery as he learns something about himself and all his friends -- an assortment of bright young animals, some farmyard, some domestic, some wild.