Joseph L. Lias is the new president of THX Ltd., the creator of superior cinema presentation standards and the leading provider of product certification and venue design for entertainment and consumer electronics. Lias will capitalize on entertainment presentation technology developed by THX, and will leverage his successful entrepreneurial track record, built over two decades, to expand the capabilities of THX in digital entertainment technology. Ivan Fujihara will remain as gm and will continue to oversee THX quality assurance programs and standards.
Lias was most recently co-founder and president/ceo of Kipper Technologies Inc., where he conceived the pre-launch commercial-to- government product strategy, business plan and corporate vision. Prior to Kipper Technologies, Lias co-founded and was ceo of Carina Networks Inc., where he secured multiple field trial agreements with four major electric utilities. Lias's innovative spirit was evidenced during his three-year tenure as president/coo of Terawave Communications Inc., during which he developed the core product strategy, corporate plan and business plan that led to $120 million in venture capital and strategic funding.
"Having Joseph join the THX senior management team will only strengthen and focus the position that THX holds as the arbiter of excellence of presentation standards in entertainment technology," said Micheline Chau, member of the THX board of directors and coo of Lucasfilm Ltd.
Founded in 1983 by George Lucas, THX Ltd. (www.thx.com) provides quality assurance standards, technologies and certification programs to ensure the quality and integrity of sound and visual content throughout the evolving digital production chain-from content creation through presentation. THX Certification is considered a mark of excellence in the entertainment industry, offering THX licensees a powerful tool to drive sales and increase market share. A privately held company, THX is independent from Lucasfilm Ltd. The company is headquartered in San Rafael, California, and its Digital Works office, offering quality assurance, DVD mastering and post-production services, is based in Burbank.