Press Release from KidScreen Summit 2011
December 16, 2010: KidScreen Summit 2011 is offering delegates a comprehensive conference program featuring unparalleled access to some of the world’s leading kids entertainment executives and networking opportunities designed to inform, inspire and invigorate new business.
“Kids industry professionals continue to work harder than ever to fund and produce properties that stand out and have a chance of becoming the next big hit,” says KidScreen VP and Publisher Jocelyn Christie. “With that in mind, we are offering a four-day program of sessions designed to rejuvenate creativity and help our delegates fully understand current market needs, opportunities and challenges.”
Confirmed for Channel Team Spotlights are Nickelodeon, Cartoon Network and France Télévisions. This brand-new format will see core teams behind these globally influential kids networks use the Summit’s biggest stage to map out their content strategies and partnership processes.
Nickelodeon Consumer Insights VP Jane Gould will get the Summit’s Kid Insight track underway by sharing the findings of a new study called "The State of Play." Working with legendary child development expert Dr. David Elkind, NCI has spent the last year looking at the impact that new technologies and the millennial parent generation are having on play patterns and products, and Gould will reveal the results exclusively at KidScreen Summit.
Pinning down the most elusive demo in the kids market, Understanding 6-8s is a fun & interactive presentation that will provide an inside look at six- to eight-year-olds, exploring how the cognitive, social and physical development they're going through has an impact on the media and entertainment choices they make.
Brand and consumer products successes will be the focus of a number of sessions, including Tron Revisited: A Consumer Products Case Study; Trend Forensics with SillyBandz and Decoding Character Brand Success, a presentation exploring the character equity behind some of the biggest kids entertainment hits currently in the market.
Social networking continues to be hot topic, and in Modern Marketing Moves, the Summit will look at how new digital techniques can help create stronger and more engaged connections with parents and kids.
The Real Deal will foster an open discussion on how to secure the best possible financing options in a competitive environment; and Just Say Si will explore kids content opportunities in the US Hispanic marketplace.
Some staple Summit features are back by popular demand. Speed Networking focuses exclusively on connecting creators with experienced co-producers, while Ask an Expert gives delegates a chance to get some free advice on Production Budgeting, Mobile Apps, Kids Formats, Book Optioning, Scriptwriting and Bible Planning. And 30 Minutes With…, Speed Pitching and Lunching With… all offer access to some of the most in-demand global broadcast acquisitions and development executives in the market.
Wrapping up the Summit again this year is the event’s ever-popular Pitch It! Competition, which will showcase four comedy projects vying to win over broadcast exec judges with their potential to deliver non-stop kid laughs.
Last year, KidScreen Summit welcomed nearly 1,500 attendees representing 800+ companies from 43 countries around the world. And more than 350 kids TV buyers and investors were at the event looking for new content and partners. A full 98% of these delegates plan to attend again in February and would recommend the Summit to colleagues.
More information about KidScreen Summit 2011 is available at summit.kidscreen.com.