DreamWorks Animation head Jeffrey Katzenberg announced the launch of a new Chinese co-production, Tibet Code, at last week’s Beijing Film Festival, according to a report by Variety.
Described as an Indiana Jones-style adventure, the movie is based on a series of Chinese novels set in ninth-century Tibet, and is a joint venture of Oriental DreamWorks and Chinese investors, including the country’s main distributor China Film Group.
DreamWorks Animation unveiled its Chinese joint venture last year to operate a studio in Shanghai that will produce animated movies and other entertainment for the Chinese and global market. The studio is also co-producing the next Kung Fu Panda movie, which has been a blockbuster in China, and is building a $3 billion cultural and entertainment district in Shanghai.
At last week’s news conference, Han Sanping, chairman of China Film Group, reportedly said Tibet Code would help export China’s culture and values to the world, a long-term strategic goal of the Chinese government.