Warner Bros. Online is launching a website for the classic animation house Hanna-Barbera, relaunching its Scooby-Doo website and add a host of new content to its LooneyTunes.com site.
Beginning in mid-August, each site will roll out new, innovative, interactive content, including: broadband video channels featuring classic animated shorts; original downloadable audio content; customized applications; social networking; user-generated content; games and much more.
"Looney Tunes, Scooby-Doo and Hanna-Barbera are some of the most enduring properties in entertainment, said Staci Miller, vp of operations, Warner Bros. Online. Fans of these properties span all age groups and demographics, but one thing is consistent they love interacting with the characters. With this initiative, they will be able to do so in unprecedented ways.
The Looney Tunes site will enable users to create and download customized images and Flash animations of Bugs Bunny, Daffy Duck and the other characters to share on their own web pages, on CD cases and more. Scooby-Doo.com will offer original audio mysteries that may be downloaded onto computers and portable media devices.
Overall, this sweeping initiative is our most comprehensive since we first launched LooneyTunes.com more than five years ago, said Sam Ades, director of brand strategy, Warner Bros. Online. By taking advantage of the latest technology and online trends were able to offer even more ways for fans to enjoy and interact with these classic brands.
Scooby-Doo.com: Possibly Warner Bros. Onlines most ambitious re-launch, the new Scooby-Doo.com debuts Aug. 15 as a destination for kids 2-12. The site will feature a new look and new features:
Scoobys Pet Gallery An interactive pet photo gallery and safe, social networking site where users can post a profile of their favorite pet and interact with other members of the site in a protected child-friendly environment via the use of pre-approved messages.
Scoobys Playground A specially-designed area for preschoolers, providing activities that will introduce them to Scooby-Doo and his companions in a safe, secure online environment. Parents will have access to a Parents Guide that will answer most questions parents have about children visiting the site.
Radio plays Original, downloadable audio podcasts, showcasing spooky campfire tales for Scooby-Doo fans of all ages. Starting this fall, different plays will be offered on the site, which parents can download and play on their computers or portable media players.
Big Summer of Games In celebration of summer, through August the site will feature several entertaining games involving outdoor activities such as skating and surfing. Games currently featured include Scoobys Ripping Ride, Big Air! Skateboarding, Ghost Pirate Attacks and Castle Hassle.
Scooby-Doo.com also offers consumers 19 games, including long-form episodic mystery adventures, such as Horror on the High Seas and Mayan Mayhem and 80 exclusive downloads.
Hanna-Barbera.com: Connecting new fans with classic Hanna-Barbera characters, such as The Flintstones, The Jetsons, Yogi Bear, Huckleberry Hound, Space Ghost, Jonny Quest and many others, the new Hanna-Barbera.com is designed to serve as a premiere destination for pop-culture enthusiasts and teens/tweens and offers a highly entertaining mix of interactive content.
On Aug. 21, as part of Hanna-Barbera.com, Warner Bros. Online will launch Saturday Morning Forever, a video broadband channel that will offer two full hours of cartoons per week, comprised of approximately 80% classic Hanna-Barbera shorts and 20% new, original content. Designed to appeal to teenagers, the Saturday Morning Forever channel will stream programs such as THE FLINTSTONES and YOGI BEAR free and on demand.
Several new interactive components are also planned for Hanna-Barbera.com such as games, quizzes, polls, trivia contests, sweepstakes and more. The Hanna-Barbera.com site currently offers four games and 148 exclusive downloads.
LooneyTunes.com: Targeting everyone from kids to young adults and even adults 30 and up, Looneytunes.com takes an irreverent approach to bringing users games, cartoons, downloads, sweepstakes and additional content. In Sept. 2006, the site will re-launch with the introduction of two new interactive components: Toonify.com and We Love Looney Tunes.
The first of its kind, Toonify.com is a unique personalization creativity center that allows consumers to be in complete control of the Looney Tunes characters via easy-to-create content that users can share and rate. This content includes digital wallpapers, IM icons and Looney Tunes-branded media to decorate social networking sites as well as printable items such as CD covers/cases and custom cards.
We Love Looney Tunes is a new section of the site that will feature six to eight classic Looney Tunes cartoons presented on-demand. A new theme will be presented every month. For example, We Love America in July, We Love Eternal Optimists in August and We Love Football/Back to School in September.
Other interactive features on the new LooneyTunes.com include games, screensavers, buddy icons, wallpapers, ring tones, original mobile content as well as Looney Kids, a page dedicated to children 5-8, which will include age-appropriate games and activities. Overall, Looneytunes.com will offer more than 50 games, some 50 cartoons and more than 70 exclusive downloads at any given time.
Warner Bros. Online (WBOL) (www.warnerbros.com
) provides full-service interactive solutions for Warner Bros. Ent. subsidiaries and external clients alike. The companys digital production, marketing and wireless capabilities span more than 40 international markets throughout Europe, Asia and Latin America. WBOL also oversees all aspects of warnerbros.com, which serves as the entry point into, and aggregator of all things Warner Bros. Ent., including such megabrands as Harry Potter, The Matrix and Looney Tunes.