Turner Sports Taps Nancy Cartwright Web Series

files/pictures/picture-35.jpgTurner Sports Interactive has acquired the animated Web series THE KELLYS from SportsBlast, the animation production company founded by voiceover artist Nancy Cartwright (THE SIMPSONS). This deal marks the first major sale for SportsBlast, which creates sports-themed animation content. Webisodes will premiere exclusively on NASCAR.com in September. Financial terms of the deal were not disclosed. The Web series is a dramedy that explores the world of stock car racing, drivers, pit crews, sponsors and fans through the lives of the Kelly family, underdogs who race the NASCAR circuit. "Turner is the perfect partner for a series like this, and NASCAR fans are the ideal sports audience," said SportsBlast CEO William Widmaier.