files/pictures/picture-35.jpgHighlighted by a gala bash at the Hard Rock Café in Orlando, Florida on August 27, Stan Lee Media will unveil their new Webseries, THE BACKSTREET PROJECT, featuring superhero-likenesses of the singing group sensation, the Backstreet Boys. The promotional push will also include a marketing campaign, featuring CDs and action figure toys, at the Burger King restaurant chain. "We are thrilled that the Backstreet/Burger King promotion will be one of the largest promotions ever to support an Internet entertainment franchise," said SLM president and CEO, Kevin Williams. "The project represents the first co-owned, globally-branded music franchise that Stan Lee Media has launched, and it represents a major step forward in our effort to become one of the largest aggregators of entertainment on the Internet." The bi-weekly Webseries will follow the Backstreet Boys as Cyber Crusaders who fight to rid the Earth of evil.
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