Sesame Workshop & Encore Enter Gaming Deal
Created 08/16/2001 - 00:00
files/pictures/picture-35.jpgSesame Workshop and Encore Software have signed an exclusive, five-year deal to publish Sesame Workshop-owned gaming titles worldwide. Under the agreement, Encore Software will market, promote and distribute Sesame Workshop's SESAME STREET for PC and console platforms, and DRAGON TALES for PC. This year, new Sesame Workshop PC CD-ROMs will include two ELMO'S WORLD titles and two collections featuring SESAME STREET characters. In addition, DRAGON TALES: DRAGON LAND FESTIVAL and new SESAME STREET toddler and preschool titles will debut later this year. "Encore Software is ideally suited for this important partnership because of its proven expertise in education and entertainment software," said Gary E. Knell, president and CEO, Sesame Workshop. "We are looking forward to working with Encore Software to expand the reach of Sesame Workshop into new forms of interactive media which engage kids today and in the future." Michael Bell, CEO and chairman of Encore Software, said, "We are thrilled that Sesame Workshop has selected Encore Software as its partner. We are eager to begin production on new titles for release in 2002, and have already begun promotional planning for SESAME STREET and DRAGON TALES. Exposure and distribution for Sesame Workshop titles will be significantly expanded over the coming months."