Rugrats crawl onto computers
By admin
Created 09/30/1998 - 00:00
Broderbund Software has released the first of its "Rugrats" CD-Roms: "The Rugrats Movie Activity Challenge," "Rugrats Adventure Game" and "Rugrats Print Shop." Aimed at kids aged 6-12, the activity-based games include creative activities, problem-solving stories and story-based adventures. Tie-in promotions with Burger King, Blockbuster, Oral-B, Simon & Schuster and other affiliates in the Viacom universe will coincide with the November release of the theatrical feature, "The Rugrats Movie." Kevin O'Leary, president of Broderbund's parent The Learning Company, said, "The unprecedented strength and breadth of the Rugrats franchise offers us the opportunity to promote the Rugrats CD-Roms on a broader scale and with much greater impact than our competition." "Rugrats Print Shop" is U.S. $19.99 and the other two titles are $29.99 each. All of the CD-Roms are in Windows/Macintosh hybrid format.
