When Marvel and Disney released a teaser trailer for The Avengers during the Super Bowl broadcast, it was downloaded 10 million times in the first 24 hours on iTunes, setting a record as the most-viewed trailer. (This record was then shattered by The Dark Knight Rises teaser.)
As The Hollywood Reporter  reports, Marvel and Disney have released the first full-on trailer for The Avengers, beginning the real push for the comic book movie that kicks off the blockbuster season when it opens May 2.
Borrowing techniques from trailers for Inception and Transformers: Dark of the Moon, it right away sets up a world-threatening event, set up ominous pulsating music, and gives us a sketch of our heroes, not all of whom are eager to be heroes.
There are classic comic book moments of our heroes – Thor (Chris Hemsworth), Captain America (Chris Evans) and Iron Man (Robert Downey Jr.) -- fighting each other, along with plenty of shots of the Hulk and Mark Ruffalo as Bruce Banner.
Check the trailer out below: