Imira Entertainment Launches ‘Lucky Fred’ at MIPTV 2012

Press release from Imira Entertainment:

Barcelona, Spain -- Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, is set to launch the innovative interactive component of Lucky Fred alongside the new series at MIPTV 2012.

The Lucky Fred cross-platform App features a web and mobile-based interactive geo-localised alien hunt for the whole family to play, collectibles from the series, puzzles and Brain´s Lab where information can be updated daily by users. Available around the world via the Apple Store for iPhone, iPod touch, iPad, Android Store and online, the App recruits fans as special agents and tasks them with finding and neutralising aliens in their own city in exchange for prizes including exclusive collectables and discounts for local attractions. Kids also can get high scores to collect points and rewards. 

Christophe Goldberger, Producer and Head of Distribution and Marketing at Imira Entertainment said: “We are very excited by the potential of this technology which has huge cross-promotional potential and can be tailored for any location worldwide. The whole app can be sponsored and lead the kids and their families to points of commercial interest (stores, restaurants, attraction, museums, etc.) The new app will turn any city or town into a Lucky Fred adventure for all the family. It’s the ideal accompaniment to the television series, encouraging kids to immerse themselves in the Lucky Fred world and explore their environment as special agents just like Fred, Friday and Brains.”

Lucky Fred, the 52x11’ 2D animated series for 6-12 year olds, is an Imira co-production with Spain’s Televisió de Catalunya, RAI Fiction in Italy and Top Draw Animation in the Philippines. The show is already pre-sold in over 150 territories including TF1 for France; Disney Channel in Spain, France, Italy, Germany, India & Australia and Nickelodeon in Benelux, Scandinavia, Latin America, Asia & South Korea.

Lucky Fred follows the comic adventures of Fred, an ordinary 13-year-old boy who accidentally became the owner of a super-powered, shape-shifting robot who can turn into any object Fred can dream of with a simple voice command.   The robot’s real name is Anihilator 9-0-9-0-9-0-niner, but he answers to the name Fred gave him — “Friday.” Before he veered off course, Friday was sent to the Earth intended for Fred’s new next-door neighbour Braianna, a weird girl from his class whose actual identity is Agent Brains — a highly skilled member of a secret, intergalactic security force called ‘the Protectors.’ Brains is the Protector assigned to the Earth, and routinely gets called to save the Earth before an alien attack becomes public knowledge. 

Fred, Friday and Brains are a trio of loyal friends who have fun together, navigate middle-school together, and save the planet together. While Fred and Friday are always finding the fun in everyday life, Brains strives to keep her identity secret and the aliens’ bottoms kicked. www.luckyfred.com [1]

About Imira Entertainment
Barcelona, Madrid and Vitoria based Imira Entertainment is a producer and distributor of top quality youth programs. It creates innovative content for kids with strong editorial lines, and a universal appeal. Its productions incorporate the latest technologies as properties are developed for cross media exploitation (TV, video, licensing, merchandising, mobile phones and publishing). Imira Entertainment distributes a catalogue of over 4,000 half hours of premium kids programs, including animated feature films. www.imiraentertainment.com [2]