For a second year, according to a report by Kidscreen , Zinkia Entertainment’s popular character Pocoyo will act as the official Global Kids’ Ambassador for World Wildlife Fund’s Earth Hour initiative.
The little boy who loves to explore, play games, and have fun will support the new Earth Hour 2012 “I Will if You Will” campaign by spreading Earth Hour’s environmentalism message to children around the world.
To further support Earth Hour, which takes place Saturday March 31 from 8:30 p.m. to 9:30 p.m., Zinkia, with the help of Trees for the Future, has pledged to plant up to 10,000 trees – one tree for every person who goes online to play Pocoyo’s Recycling Game, which launched yesterday through Earth Hour’s website  and the official Pocoyo Facebook page .
Zinkia’s Pocoyo’s initiative will also feature a new public service announcement available for on-air broadcast, across websites and social media platforms, and Pocoyo Earth Hour activity booklets, screensavers and wallpapers will be available.
The “I Will If You Will” digital platform , created by global ad agency Leo Burnett in a collaboration with YouTube, empowers people through social media to share a personal dare with the world by asking, “What are you willing to do to save the planet?”
Earth Hour, which began as a one-city initiative in 2007 and has grown to include 5,251 cities in 135 countries worldwide, invites people, businesses, governments and communities to turn out their lights for one hour to show their support for environmentally sustainable action.
To date, Pocoyo airs in more than 150 countries worldwide, has amassed more than 750 million hits on YouTube, 33 million visitors to the official Pocoyo website , and 11 million unique visitors to the virtual universe destination PocoyoWorld.