Brosta TV & Rhythm & Hues Form Creative I.P. Partnership

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Press Release from Rhythm & Hues

Alliance between Brosta TV LLC, strategic arm of TV Asahi Corporation, Japan’s major nationwide TV network, and the creative concept design wing of Rhythm & Hues Studios, the Academy Award winning animation and effects facility, will begin with an entertainment property for mobile platforms.

LOS ANGELES & TOKYO - January 25th, 2010: Brosta TV LLC and Rhythm & Hues Studios have entered into a co-producing relationship with the goal of creating original intellectual properties for the global market. Both parties aim to conceive and produce cutting edge entertainment blending eastern and western cultures designed to appeal to audiences and consumers worldwide. The initial focus of the alliance is on the development of animated characters and ancillaries for mobile platforms, starting in early 2010, with potential for partnerships in other media, including books, manga (graphic novels), games and eventually films or TV series.

According to Brosta TV CEO Takaharu Nakano, “We believe this is an epoch-making blend between one of the leading creative studios in Hollywood and one of Japan’s rising producers of global entertainment properties. We are very excited about leveraging our reach and experience introducing new experiences for audiences across a variety of media, in partnership with Rhythm & Hues, who will bring their tremendous depth of creative resources.”

Stacy Burstin, executive producer of Rhythm & Hues’ Design division, added “We are very excited about the innovative content this relationship will produce and are confident about its international appeal on the world market. By combining the world-class talent within both R&H and Brosta TV, we will have the ability to create and tell unique stories and produce them through new technologies including mobile and social networks. Our relationship will also take advantage of new and emerging distribution methodologies as well as the traditional entertainment pipeline.”

Specific details about the project are expected to be announced in Spring 2010.

ABOUT RHYTHM & HUES

For 23 years, R+H design artists have collaborated in creating award winning characters, 3D worlds and matte paintings and innovative concept designs. Film credits include "The Golden Compass,” “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe,” “The Mummy: Tomb of the Dragon Emperor,” and “Fast and the Furious.” R+H Design clients include such popular brands as Electronic Arts’ SIMMS, Activisions’ “Guitar Hero,” Full Tilt Poker, and numerous advertising and pharma clients. Under the leadership of Executive Producer Stacy Burstin, who has led the division since 1998, R+H Design is poised to expand into new areas including gaming, mobile applications and social networks. R+H Design is represented by re:Sources (www.resourcesfx.com/company/index.html#company [1]) and Bernstein & Andruilli (http://www.ba-reps.com [2]).

ABOUT BROSTA TV LLC (www.brosta.tv/e [3])

Brosta TV LLC., established in 2007 in Tokyo, is a strategic business unit formed under TV Asahi Network, one of the Japan’s top nationwide TV networks, to spearhead the next era of content and media businesses across all media. Globally, Brosta TV’s business domain ranges from finding and fostering up-and-coming creators in all creative forms, planning and creation of original intellectual properties which are aimed to be franchised out to all sorts of contents and merchandising, development and production of digital contents for all mobile devices, consumer game or internet platforms, development and production of conventional media contents covering books, manga (graphic novels), animation, film, TV series and DVD. Brosta TV also operates its own media channels on both internet and mobile phone platforms, and partners with strategic media companies to run various media businesses, including digital signage media.

ABOUT TV ASAHI CORPORATION (http://company.tv-asahi.co.jp/e/ [4])

TV Asahi is a major broadcaster with 23 local affiliates that extend coverage across the entire Japanese archipelago. Our global network of 12 bureaus abroad ensures speedy newsgathering from all over the world. TV Asahi has been a pioneer in the application of satellite technology in broadcasting in Japan, and we will continue to take up new challenges that will keep us at the frontier of broadcasting.