files/pictures/picture-35.jpgWarner Bros. has promoted Amit Desai to the role of svp franchise management for DC Entertainment, according to The Hollywood Reporter
. In his new role he will oversee the franchise plans for all DC properties and grow cross-promotional support over all Time Warner divisions.
Prior to the new role, he served as Warner Home Video's head of non-theatrical family and animation business, where he increased revenue 45%. Before Warners, he worked for Disney on brand management and marketing.
Desai will report to John Rood, evp sales, marketing and business development.