4Kids.tv Relaunches with All-New Features

4Kids Ent.'s popular online destination for kids, 4Kids.tv, relaunched with brand new features and functionality in conjunction with the premiere of the sixth season of 4Kids TV -- the four-hour Saturday morning programming block on Fox -- on September 8, 2007.

The new 4Kids.tv features enhanced kids entertainment content in the form of branded games, video-on-demand TV programming, and a pop culture buzz section, all updated daily. The features give the user a complete online experience with customization, avatars, tagging, ranking, friend-making and personal profiles, with the aim of bolstering 4Kids.tv's already strong user engagement.

The new and enhanced features include:

* Games: 4Kids.tv is releasing a new game each week with "New Game Wednesdays," based on shows including CHAOTIC, TMNT: FAST FORWARD, VIVA PIÑATA, DINOSAUR KING and more.

* Videos: The site will offer video episodes of shows past and present, including more than 300 hours of original classic favorites like TMNT and YU-GI-OH!. 4Kids.tv recently selected the Maven Networks internet TV platform, which provides a state-of-the-art online viewing experience. Visitors not only can build custom playlists of their favorite shows, they can also view them in a vivid, full-screen experience. New videos will be added to the site on a daily basis.

* Avatars, Message Boards and E-Mail: Kids can personalize their very own character, which will represent them in all communication and game-playing activities, using a fun, state-of-the-art avatar engine. Visitors can also make new friends and chat with them on the message boards system in a safe web environment that is fully monitored.

* Buzz: New buzz items on pop culture, games, TV, music, movies, sports, events, products, and more will be posted daily.

There's also a Rewards Points program where fans can cash in points earned to customize their avatars with limited-edition items like hair, eyes, noses, mouths, clothes, decorations, backgrounds, scenes and more. They can also access exclusive screen savers, wallpapers, videos and games.

4Kids TV airs nationwide on Saturdays from 8:00 am to 12:00 pm EST on the FOX Broadcasting Network.