Following his work as lead producer on HUSH’s lauded “Camp Victory” project for Nike, the design agency is bringing Eric Alba on full time as its lead technical producer. Alba will play an indispensable role in creating the broad-ranging and brand-defining design projects molded around one-of-a-kind experiences for which HUSH is known.
“HUSH is in the business of brand building through highly creative, award-winning experiences that leave an indelible impression on their audiences, and Eric is a perfect fit for that environment,” noted HUSH Creative Partner David Schwarz. “His work on our Nike project was absolutely unreal. He is a bulldog of unparalleled production and technical knowledge who was called ‘invaluable’ by our clients.”
Operating at the nexus of technology and creativity, Alba is an Emmy and VES-award-winning jack-of-all-trades. His early career defined his fluency in the TV, feature film and commercial spaces as both an on-set and post-production VFX supervisor with a talent for integrating the latest front- and back-end creative technologies. He has built technical centers around the world as foundations for complex creative output, and worked as an effects supervisor for Fox, NBC, Universal, Paramount and Marvel. All of this has led him to the next frontier where digital and physical creative technologies meet, working with interactive systems, video and data capture, display and architectural spaces.
“What attracted me to HUSH was their commitment to a brand’s long-term marketing and growth,” stated Alba. “They are amazing at positioning their clients in the marketplace using highly designed, highly interactive experiences with tons of moving parts. As a lead producer, I am incredibly excited by this kind of work, and psyched to join this crew full time after our phenomenal effort together on the Nike project.”