Comedy Central is testing a new animated show from comic Denis Leary and Jim Serpico's Apostle studio via a series of interstitial spots pulled from the HOUSE ARREST pilot. The spots started airing on May 1, 2003 and offer animated interpretations of classic stand-up routines from comedians such as Jay Mohr, Leary, Dane Cook, Fitzsimmons, Patrice Oneal, Jeffrey Ross and Janeane Garofalo.
Augenblick Studios produced the animation for Apostle, based upon designs by series co-creator Eric Brown. HOUSE ARREST depicts two grossly underachieving characters in their mid-twenties, Chico and Beanie. They spend all their time watching these animated bits of comedians while Chico's serves his mandatory house arrest sentence.
"We are always looking for innovative ways to introduce pilots, programs and new characters, " said Lauren Corraro, svp of original programming and head of development. "The HOUSE ARREST interstitials offer our viewers a sneak-peek into a concept that is under consideration for a full series pick-up."
"We are utilizing this type of short-form programming to strengthen our brand image among Comedy Central viewers," added Cathy Tankosic, svp for marketing for the cablenet.
"These interstitials are ground breaking in their ability to bring fresh life to existing materials from great stand-up comedians without them ever having to go into the recording studio," said Serpico, co-creator and president of New York City-based Apostle. "Eric Brown's animation style and attention to detail elevate these stand-up performances to a new level." Animation producer Augenblick Studios (www.AugenblickStudios.com) is located in Brooklyn, New York.