Announcement from Hornet, Inc:
Hornet announced the launch of Bossa, a newly formed digital production company based in New York. The company is a partnership between Andrezza Valentin, Hans Weiss, and Hornet. Drawing roots in Brazilian pop culture, “bossa” is slang for doing something with particular charm, natural flair, or innate ability. Some would say the closest word is swagger. Bossa aims to tell brand stories with a little more swagger.
“Hornet has been keen to enter into the digital space, but we did not want to simply create a digital division within the company,” says Hornet Partner Michael Feder. “To give this effort the best opportunity to succeed, we sought out new partners/owners to create a digital sister company with its own name and its own brand. We are happy to have found partners like Andrezza and Hans to steer this new company.”
Andrezza, formerly a Creative Director at B-Reel, will serve as Bossa’s Creative Director. Starting out as a visual artist and later transitioning to advertising, she brings high-end design and creative excellence. Hans will serve as Bossa’s Executive Producer. Previously, Hans was the Director of Digital Production at Havas Digital. He has over ten years of experience in software design, software engineering and digital advertising production.
“Design is delicately interwoven into the experiences Hans and I create and the stories we tell,” said Bossa partner Andrezza Valentin. “Digital is a highly visual medium that requires intelligent, carefully cultivated design to elicit emotion from an audience.”
“While we’re addicted to hi-tech and pushing to try new things with it, we don’t let technology get in the way of a brand’s message,” said Bossa Partner Hans Weiss. “We view it as the enabler, the magic behind the story. In our experience, too often the technology becomes the story rather than the brand or project.”