Press Release by Disney XD
Powered by its biggest yearly ratings ever, Disney XD will premiere more original content with Lab Rats, a comedy series about a teenager and his newfound "siblings," a trio of super-human teens, who together must navigate typical high school and -- not so typical -- bionic glitches. The series will join Disney XD's popular "Monday Mayhem" comedy block -- led by the channel's #1 series Kickin' It -- with a special one-hour episode on Monday, February 27 [1] (8:30–9:30 p.m. [2], ET/PT) hosted by the cast.
Created by Chris Peterson and Bryan Moore (That '70s Show) who, with Mark Brazill (That '70s Show, 3rd Rock from the Sun) serve as executive producers, Lab Rats introduces Leo just as he settles into the high-tech home he shares with his inventor stepdad, Donald Davenport, his mom, Tasha, and Eddy, the "smart house" computer. There he discovers a secret underground lab with three experiments, super-human teens: Adam the strong one, Bree the fast one and Chase the smart one. The trio, eager to leave their confines, convinces Leo and his parents to let them join him at school where they try to fit in while trying to manage their unpredictable bionic strengths. Along the way, they help Leo build self confidence while he figures out a way to keep their bionic abilities a secret from the world.
Starring are Billy Unger (You Again) as Chase, Spencer Boldman (I'm in the Band) as Adam, Kelli Berglund (Hip Hop Harry) as Bree, with Tyrel Jackson Williams (Failure to Launch, Pair of Kings) as Leo and Hal Sparks (E!'s Talk Soup) as Davenport. Recurring are Angel Parker (Hannah Montana) as Tasha and Will Forte (Saturday Night Live) as the voice of Eddy.
The multiplatform roll-out is:
DisneyXD.com [4] launches a Lab Rats page featuring a new game "Bionic Heroics."
Friday, February 17
Preview episode of Lab Rats available on Disney XD on Demand available via AT&T, Charter, Cox, Time Warner and Verizon; Disney XD Mobile VOD available via AT&T U-Verse, MobiTV, Sprint and Verizon; along with free download on iTunes and Sony Playstation.
Friday, February 24–Sunday, February 26 [5]
Tyrel Jackson Williams, Billy Unger, Spencer Boldman and Kelli Berglund host the nightly programming lineup on Disney Channel and give viewers a Lab Rats VIP Preview featuring sneak peeks and highlights of the new series.
Another game will launch on DisneyXD.com [4].
(8:30 p.m. [7], ET/PT) - Lab Rats Series Premiere
In "Crush, Chop, and Burn," Leo discovers three teen super-humans -- Adam, Bree and Chase -- living in a secret underground lab in his new home. Leo takes them to school, but when their bionic abilities suddenly discharge on campus, Leo's stepdad, Davenport, sends them away to a remote secret lab, and now Leo must find a way to save his new friends.
Directly following the premiere on air, the series premiere episode will be available on DisneyXD.com [4].
Tuesday, February 28
Lab Rats series premiere available on Disney XD Mobile VOD available via AT&T U-Verse, MobiTV, Sprint and Verizon; along with iTunes, Xbox Live and Sony Playstation.
Lab Rats is a production of It's A Laugh Productions, Inc. It carries a TV-G parental guideline.
In 2011, Disney XD surged to its biggest year in the platform's history (including its 10 years as Toon Disney) with strong performances by a roster of original series -- most notably its top two series, Kickin' It and Pair of Kings -- along with the channel debut of the movie Phineas and Ferb: Across the 2nd Dimension. The yearly ratings records were set in Total Day and Prime in Total Viewers and all target kid and boy demographics, 2-11, 6-14, 6-11 and 9-14. Disney XD's 2011 ratings surpassed year-ago results by double-digit percentages across core kid demographics, making it the growth leader among all channels serving kids.
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands among other countries.
Links:
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[4] http://disneyxd.com/
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