Press Release from Liberty Mutual
Watching someone trip on an uneven sidewalk may cause a quick laugh - but it's a different story when that person actually gets hurt from their mishap. A new animated film short from Acme Filmworks and The Responsibility Project captures the dangers - large and small - of street construction. In the film short, a workman is oblivious to the danger he causes as he drills away at a chunk of the road. Employees in a neighboring high-rise office building gather to watch as innocent pedestrians meet their fate as they walk over a dislodged stone in the sidewalk.
The situation suddenly takes a turn for the worst when an elderly man shakily begins his journey for the day and in doing so reminds the office what it means to do the right thing.
The four minute and eight second film short was written, directed and designed by Jérémy Clapin and produced by Acme Filmworks. "Good Vibrations" and its accompanying discussion guide, for those interested in sharing the film and sparking an in-person conversation in the classroom, home or community, can be found at www.ResponsibilityProject.com.
About the Director:Jérémy Clapin graduated from Paris' Arts Décoratifs in 1999. Since then he has worked as a graphic artist, illustrator for various publishers and as an indie advertising director. In 2004, he directed his first animated short, "A Backbone Tale." His second film, "Skhizein," released in 2008, has already been short-listed for the 2009 Academy Awards® and has taken more than 70 awards at international festivals including Cannes and Annecy.
About The Responsibility Project:The Responsibility Project, created by Liberty Mutual, uses entertainment content to create a forum for people to discuss personal acts of responsibility. Through short films, online content and television programming, The Responsibility Project is a catalyst for examining the decisions that confront people trying to "do the right thing."
Individuals can participate in online conversations about personal responsibility and watch live-action and animated film shorts on the project's online community, www.ResponsibilityProject.com.
About Acme Filmworks:Founded in 1990 by executive producer, Ron Diamond, Acme Filmworks is an Academy Award-nominated animation studio based in Hollywood, California. Acme Filmworks has produced some of the most artistic and technically-sophisticated animated commercials created in the world today, working with more than 40 award-winning directors worldwide. For more information, visit www.acmefilmworks.com.