Press Release from GenArts and PixelFish
Cambridge, MA and Torrence, CA – September 15, 2011 – GenArts, Inc., the global leader in visual effects (VFX) software, and PixelFish.com, the leading provider of online video and marketing solutions for local businesses, today announced that GenArts will be the exclusive visual effects solution for PixelFish video advertising. GenArts’ cutting-edge technology, used to increase the effectiveness of high-end commercial advertising for more than a decade, and the GenArts SolutionTM will now power every video ad that PixelFish produces to deliver better-performing video advertising for the nearly 20 million local businesses across the United States. Now, for the first time, local businesses will have access to premium-quality video ads that enable them to more effectively reach their audience and ultimately increase sales.
“Visual effects have been shown to increase audience engagement and purchase intent by up to 12% for advertisement spots on TV versus the same exact spot without the visual effects,” says Katherine Hays, CEO of GenArts. “Traditionally, that level of engagement with video due to the targeted use of visual effects has been limited to blue-chip brands with large production and distribution budgets. Now, through the GenArts SolutionTM, we are able to bring Madison Avenue results to everyone from an independently-run business to your local pizza shop.”
As video usage increases—and with it the prevalence of video advertisements, now 14% of all videos—it’s increasingly critical for businesses to effectively engage online viewers. The partnership builds on PixelFish’s existing Intelligent Video MarketingTM solution by testing the effectiveness of individual visual effects by key demographics, assuring videos are targeted and distributed to create the optimum combination of content and context. By using targeted GenArts visual effects in each video, PixelFish now has a repeatable, scalable solution for enhancing the quality and appeal of their advertisements, helping customers drive more sales and maximize the return on their limited ad dollars.
“We’re thrilled to bring the power of visual effects to our local business commercials,” says John McIntyre, CEO of PixelFish. “The GenArts technology allows us to create more compelling video content that delivers measurable results. Visual effects allow us to better optimize results for our advertisers and maximize the impact of each video while maintaining cost effectiveness.”
About GenArtsEstablished in 1996, GenArts, Inc. provides ground-breaking visual effects to motion graphic artists, compositors, and editors in post-production houses and broadcast networks globally. Recently, the company expanded capabilities to give video creators from all experience levels the tools to create an array of high-tech effects for indie productions, wedding videography, advertising, video games, films, and more. The company’s product portfolio leverages the GenArts solution to provide industry-leading Sapphire, intuitive videographer tool Sapphire Edge, and a diverse number of complementary Sapphire Accents. The GenArts solution extends the technology used by customers like Framestore, The Mill, ABC, BBC, and ESPN, to businesses of all sizes and budgets so they too can create high-quality visual effects. Follow GenArts on Twitter and on Facebook.
About PixelFishPixelFish enables local businesses to attract and engage customers using online video. The company has developed a groundbreaking software-as-a-service application for quickly and easily creating, distributing, and optimizing the most affordable and effective video ads. PixelFish offers a range of video marketing solutions that meet the varying needs and budgets of businesses of all sizes, supported by its global network of more than 4,000 professional videographers. PixelFish is a privately-held corporation headquartered in Torrance, California. To learn more about PixelFish, please visit PixelFish.