Press release from Stun Creative:
LOS ANGELES, CA -- Conceptual design studio Buster [1] has produced the worldwide promotional trailer behind Ubisoft’s Just Dance 4 videogame. The work involved both live action production and motion graphics. Brad Roth and Mark Feldstein, principals of Stun Creative [2], the parent company of Buster, made the announcement.
The trailer announces the worldwide release of the 4th iteration of the best-selling video game franchise from Ubisoft. Just Dance 3 was the #2 best-selling game worldwide in 2011.
The Just Dance franchise is the number one selling dance game brand—an interesting social phenomenon because the real action of this video game genre is inside the room among the dancers/players—as opposed to most video games, where the key action is on the screen. Just Dance is a social catalyst, and Ubisoft wanted to express how the newest version of the game truly creates the world’s best party.
Said Jonas Morganstein, Buster’s Chief Creative Officer, Buster Design, “To visualize how Just Dance 4 creates the world’s best party, our concept was to create one continuous party sequence—seamlessly taking us from location to location with everyone joining in on the fun. We even brought the avatar coaches out of the video game and into the real world—joining in as part of the continuous dance sequence. This trailer was a great showpiece for Buster’s new Creative Director, Joel Lava. He directed the live action, as well as overseeing the animation and compositing.”
Adds Kelly Piatanesi, Just Dance 4 Associate Brand Manager, “Just Dance 4 is the catalyst for the ultimate party that everyone wants to be part of—with the hottest tracklist, new modes, and quirky, cool dances. The Buster team did an amazing job with the creation and execution of the Just Dance 4 announcement trailer, not only by maintaining the essence of the brand, but also by evolving it in a way that truly surprised and delighted our fans. We needed to make a big splash at this year’s E3 Conference, and Buster rose to the challenge, by delivering a buzz-worthy trailer that both stands out in an extremely competitive environment, and has gotten the media and consumers excited about the coming of this new game. Mission accomplished and well done!”
The “Good Feeling” (Flo Rida) track is one of the songs on the Just Dance 4 playlist – the trailer features a cameo from Flo Rida (who currently holds the #1 pop song position with “Wild One.”) Rida rapped along live with the trailer at a live launch event at this year’s E3 Conference.
Additional cameo appearances within the Just Dance 4 trailer include many E-lebrities with multiple million followers on Youtube:
The new Just Dance 4 trailer is being released globally this week online (via multiple web distribution channels). Buster released translated versions for multiple regions to support the worldwide release – including the U.S., UK, France, Spain, Austraila, Germany, Italy, Netherlands and Russia.
Links:
[1] http://www.busterdesign.tv/
[2] http://www.stuncreative.com/