The Reed Midem Organization, organizers of Milia 2000, have entered into afar-reaching agreement with the Interactive Software Federation of Europe(ISFE)-- who include members from interactive industry organizations like AISI inItaly, ELSPA in the UK, NVPI in the Netherlands, SELL in France and VUD inGermany -- to co-produce the Interactive Entertainment and Online Gamesconference for the THINK.TANK Summit. THINK.TANK will be a new two-dayconference and networking event for the interactive content industry held inconnection with Milia 2000 on Monday, February 14 and Tuesday, February 15,2000at the Palais des Festivals in Cannes, France. Laurine Garaude, ExecutiveDirector of Milia said, "Our intention -- with the ISFE -- is to offer theinteractive entertainment software industry a professional, top levelconference in Cannes. Delegates will have the opportunity to move intoother tracks of the THINK.TANK Summit to meet their homologues and find outfirst hand about digital content creation and delivery in today'shigh-speed environment, and gain vital perspectives from the on-lineadvertising and e-commerce sectors. Clearly, this is an essential dimensionfor future growth, not to be missed by key management and leadingexecutives." The announcement comes at a time when new Internetdistribution channels are at work redefining the market for interactiveentertainment content.