Press Release from HIT Entertainment
LONDON, THURSDAY 3 NOVEMBER: Today saw Fireman Sam, the number 2 pre-school boys brand, do his first ever interview on BBC Radio 1’s Chris Moyles Show. Sam was interviewed by celebrity reporter Dominic Byrne, who is more commonly known for interviewing A-list Hollywood stars. This was a first for the breakfast show which has never before interviewed a children’s television character.
The purpose of the interview was to launch Fireman Sam’s fire safety campaign for Bonfire Night. During the interview he provided the show’s millions of listeners with his top tips for having a safe and enjoyable Bonfire Night this weekend.
The listener response to the interview was exceptional, with thousands texting in to ask Sam questions and request personal ‘hellos’ for children all over the country.
This exclusive interview follows what has been a hugely successful year for Fireman Sam. Not only did the brand win best pre-school property at The Licensing Awards, the Pontypandy Multi Rescue Set from Character Options has just become a 2011 Dream Toy for Christmas.
You can watch or listen to the interview at: http://www.bbc.co.uk/radio1.
About HIT EntertainmentHIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM. For more information, visit www.hitentertainment.com.
About Fireman SamFireman Sam™, the Ultimate Hero Next Door, has been racing to the rescue of his friends and colleagues in all sorts of perilous situations since he first made his UK TV debut in 1986. Based in the Welsh village of Pontypandy, Fireman Sam is a pillar of the community and the hero of every rescue. Whether stuck on a high cliff-face or caught in an underground cave, the children of Pontypandy know help is always close at hand -- thanks to the brave and resourceful Fireman Sam. Fireman Sam airs in almost 100 territories worldwide.
For more information about Fireman Sam, please visit www.firemansam.co.uk