In talking to the COVENTRY TELEGRAPH [1], director Sam Raimi agreed with many fans that SPIDER-MAN 3's trio of villains "detracted from the experience." Raimi went on to say that he's learned some lessons from making DRAG ME TO HELL.
He said, "I think I've learned about the importance of getting to the point and the importance of having limitations, and I'm hoping to take that into a production where I'm actually allowed to explore with more of the tools to pull it off with a little more splendour."
Links:
[1] http://blogs.coventrytelegraph.net/thegeekfiles/2009/10/sam-raimi-promises-spider-man.html