After THE MATRIX RELOADED: THE IMAX EXPERIENCE climbed to an unprecedented $903, 241 in North America in its third weekend, IMAX Corp. and Warner Bros. are continuing to discuss other possibilities for DMR conversion, including a day-and-date release of THE POLAR EXPRESS
on Nov. 19, 2004, according to a recent Dow Jones Business News story.
Based on the popular children's book by JUMANJI author Chris Van Allsburg, the Robert Zemeckis/Tom Hanks collaboration concerns a little boy who doesn't believe in Santa Claus until a mysterious train conductor whisks him away to the North Pole. The early buzz on the Warner Bros. release is that all of the actors will be motion captured and computer-animated by Sony Pictures Imageworks, with Hanks playing multiple roles.
POLAR EXPRESS would be a real coup for IMAX, which launches its first day-and-date release, THE MATRIX REVOLUTIONS
, on Nov. 5, 2003. In the meantime, attendance should continue to rise on IMAX's RELOADED, considering that many of the institutional theaters (such as museums and zoos) are just now increasing their screenings.