Entertainment One Family
announces that it has secured a Canadian broadcaster for its hit pre-school TV show Peppa Pig. Corus Entertainment’s 24-hour preschool network, Treehouse has picked up the award-winning series created by Astley Baker Davies and will begin airing episodes in March 2013.
Corus Entertainment has acquired Peppa Pig Seasons 1 to 6 for Treehouse, which is the #1 preschool channel in Canada.
This new sale adds to the growing list of international distribution deals secured recently by eOne Family for Peppa Pig, which includes Yo Yo in Taiwan, TVB in Hong Kong, Okto in Singapore, Cineplex in Thailand and Disney Jr. in Spain and Italy.
Olivier Dumont, Managing Director
at eOne Family, comments: “With Peppa Pig proving to be a ratings hit in North America, Canada was the next key territory in our strategy to build a strong international broadcast platform for the property. We’re thrilled to be taking the show to Corus as it is a market leader in the region and its Treehouse channel will provide the perfect home for Peppa in Canada.”
Ted Ellis, Vice President, Programming, Kids and Family, Corus Entertainment comments, “We’re delighted to add this beloved international hit series on Treehouse. Peppa Pig will complement the strong lineup of animated shows on the network and resonate with our audiences.”
With Corus on board for broadcast, eOne has also appointed licensing agent Studio Licensing in a strategic move to develop a consumer products programme for Peppa in the territory. Studio has already closed a number of significant categories including toys, accessories, outwear and nightwear, footwear, games and puzzles. Product will launch end 2013.
Source: Entertainment One Family