Press release from European Licensing Company:
The European Licensing Company (ELC) has significantly boosted sales of Ben 10 branded merchandise across Poland through two hugely successful promotional campaigns.
A retail cooperation with Tesco saw 140 hypermarkets across the country running a special promotion featuring toys from Bandai and puzzles and games from Trefl. Fans that bought any of these products received the chance to enter an exclusive competition with a top prize of the chance to participate in the Polish dubbing for the new Ben 10 CGI movie. The promotion was advertised via Cartoon Network commercials and a special microsite on the channel’s website, as well as in the Tesco Christmas catalogue and through special in-store POS materials.
ELC has also enjoyed great success with a web-based Ben 10 competition in conjunction with licensees Bandai, Trefl, Galapagos and MSZ. Over 140,000 Ben 10 products, including toys, puzzles and games, magazines, and DVDs, were marked with a special sticker that revealed a unique code when peeled off. Entering this into a dedicated microsite accessed via the Cartoon Network web portal enabled fans to play a specially developed Ben 10 game, with fantastic prizes on offer for the top scorers!
Both promotions resulted in dramatic increases in sales for Ben 10 merchandise and boosted the brand’s popularity across Poland.
“These promotion have bolstered the position and visibility of the brand within the Polish market, as well as demonstrating to retailers and licensees alike the value of promotions featuring top brands such as Ben 10.” says Hakan Durdag, CEO at ELC.