DreamWorks Animation is launching a new YouTube family channel called DreamworksTV that will feature original live-action and animated content, StreamDaily reports. The new initiative was announced at YouTube’s Brandcast event Wednesday night in New York City.
The shows being produced for the YouTube channel are being developed by a separate DreamWorks team overseen by Brian Robbins, founder and CEO of DreamWorks-owned AwesomenessTV. The new series include Jimmy Blue Shorts, executive produced by Chris Hamilton and Zachary Aufdemberg; Fifi: Cat Therapist, written produced and directed by Mike Blum; and Gorillaville, executive produced by Mike De Trana, Ron Yavnieli, and Birkner Rawlings.
“Last year, Jeffrey Katzenberg and Brian Robbins announced the acquisition of AwesomenessTV by DreamWorks Animation,” said Robert Kyncl, head of content and business operations, YouTube, at the presentation at Madison Square Garden Theater Wednesday night. “Tonight, we’re pleased to announce the launch of Dreamworks TV, their all-new family channel, which will feature original live-action and animation content -- made specifically for YouTube. It officially launches this summer.”